E-commerce in Pakistan is thriving. According to estimates, by 2020, there will be 163 million mobile subscribers in Pakistan which makes about 89 percent of the country’s population.
Almost 26 Pakistanis use the internet for the first time every second. Over 65 million of them will be using 3G and 4G/LTE on their device by 2020. In addition, there will be 163 million mobile subscribers as well by the given time. About 60 percent of the population in Pakistan is below 30 and the increasing trend of start-up businesses in Pakistan shows that the country’s e-commerce has a promising future.
While e-commerce in the country started out slow, 3G and 4G/LTE is changing thing and now it is set to cross $1 billion by 2020. It may appear to be low considering Pakistan’s overall retail market is worth $152 billion. However, the country’s e-commerce is not faltering.
For example, we can take the case of Black Friday 2016 which was a huge success for almost every participating e-retailer in Pakistan.
Some time back Alibaba Group chairperson Jack Ma met with Prime Minister Nawaz Sharif and expressed his interest to invest in Pakistan’s e-commerce sector. Soon after a delegation from Alibaba held meetings with Finance Minister Ishaq Dar and other officials and recently a delegation headed by Alibaba President and Director Michael Evans had a session with PM Nawaz Sharif as well. All these are signs that the future of e-commerce is only going to be brighter with time.
While Pakistan may be lagging behind the world, its e-commerce is going in the right direction.